2021 ASC/MRS Best Technology Innovation Award

The winner of the 2021 ASC/MRS Best Technology Innovation Award will be announced 6th December 2021.  The competition was incredible this year, many thanks to everyone who submitted!

Here is a summary of our wonderful finalists…

Bilendi is an online qualitative conversational platform used to generate actionable insights in real-time and at scale via mobile conversations. Participants can easily take part by using their preferred messaging platform (Whatsapp or Facebook Messenger among others).

Displayr is an all-in-one analysis and reporting software. Displayr brings your entire analysis and reporting process into one tool. Dashboards, PowerPoint, text coding, MaxDiff, Conjoint, crosstabs, and tables everything is connected to the original data. When one thing changes, everything else updates instantly. This is the secret to cutting analysis and reporting times by more than half, to no more costly mistakes, to DIY (to the Researcher who does not have to outsource), to exciting, inspired, interactive, visual reporting.

Kadence has AR (Augmented Reality) technology that respondents can use in any environment (e.g. in-home). This allows companies to gather detailed feedback on new concepts or pack designs to fuel the innovation process without the need for a physical prototype or to bring respondents together centrally

The MindProber analysis platform uses automated processing and tagging -incorporating Machine Learning algorithms and flexible imports, to allow researchers to run and analyze biometric media measurement projects and extract insight across sessions (games, episodes, days, commercial breaks) intuitively and effectively. This brings an unprecedented ability to measure the emotional impact of media in scale and aggregate results across various instances.


Key Award Dates:

7 June – Open for entries
20 August – Deadline for entries
8 October – Finalists announced
6 December – Winners revealed at the MRS Awards event

About the Award:

The ASC/MRS Award for Technology Innovation and Effectiveness international award, first presented in 2003, is organised by the ASC in association with the MRS.

This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research.

The award is open to any individual, group of individuals or companies that consider the technology that he/she/they have developed meets the entry criteria described.

As the award also looks for technology effectiveness, it is important that the benefits of this technology can be demonstrated as having been attained in a real life research situation, in market research, opinion research or social research, and that the technology is applicable to other situations which will provide a wider or more lasting benefit.

An experienced panel of judges, appointed by the ASC and approved by the MRS, will determine the winner and the runners up.

A fee of £350 per entry is charged to cover the administration costs of the award.