ASC Conference – Insights Assemble! Showcasing Survey Superpowers.

What a fantastic event that was!  Full info is below, and session recordings are now available.

On Thursday May 19th, we welcomed some of the world’s greatest minds to Showcase the Superpower of Surveys!  ASC Committee member James (JT) Turner hosted inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, and Insight Platform Founder Mike Stevens. Please see below for full line-up.

Thanks to all who joined us for a fantastic day of inspiring speakers and engaging discussion.  Hope you enjoyed the terrace and the free bar afterwards.

This event was hybrid, with in-person tickets and a live stream.

Event Schedule

Location: Hall 1, Building A , Golden Street , Southafrica

Hear Jane Frost CBE (MRS CEO) discuss the importance of self-completion data in the future of insight delivery. Jane will take from the latest Delphi report bringing together the views of leading brands and experts.

Location: Hall 1, Building A , Golden Street , Southafrica

Surveys have stood the test of time and continue to have a clear and valuable role in the modern data toolkit. Hear ex Ad-man Paul Edwards (Archive of Market and Social Research) take a whistle-stop tour of the history of surveys, why they remain relevant and what the future might hold.

Location: Hall 1, Building A , Golden Street , Southafrica

Join Mike Stephens, Founder of Insights Platforms, in a discussion of how the ResTech ecosystem is evolving and what this means for agencies, brands, and software companies.

Location: Hall 1, Building A , Golden Street , Southafrica

Katie O’Connor (Director Research Solutions) will be sharing how connectivity can help you get more from your survey data.  Build benchmarks that make sense to your business, understand your audience more deeply, determine what drives of behaviour and more.

Location: Hall 1, Building A , Golden Street , Southafrica

Adam Weiss will be sharing knowledge on how survey platforms work with exchanges – the benefits of standardization for connecting data, adding reach, and raising data quality.

Location: Hall 1, Building A , Golden Street , Southafrica

James Stewart (Chief Technology Officer at Delineate) will be sharing how big brands are using real-time survey data to make business advertising decisions.

 

Location: Hall 1, Building A , Golden Street , Southafrica

Prof. Dr. Ákos Münnich (Advanced Analytics expert at DataExpert and the University of Debrecen), will be introducing us to a new network-based approach to product testing.  Discussing how it enables dynamic changes to a survey, better respondent experiences and faster decisions for clients.

Location: Hall 1, Building A , Golden Street , Southafrica

Hear how the premium experience consultancy Legends International utilize survey research, conjoint and predictive analytics help sports teams achieve their goals.

Location: Hall 1, Building A , Golden Street , Southafrica

Ayda CEO and Founder, Shifra Cook, discusses why a participant first approach is essential for successful, responsible and trustworthy research.

 

Location: Hall 1, Building A , Golden Street , Southafrica

Dr. Zsolt Kiss of ZK Analytics will explain why surveys are the superhero behind cutting-edge behaviour change and data science applications.

Location: Hall 1, Building A , Golden Street , Southafrica

Hear from Kristin Luck, Founder of ScaleHouse and ESOMAR President, about how the trends driving survey design, respondent experience and the growth of online communities are influenced by forces from both inside and outside of our industry.

Location: Hall 1, Building A , Golden Street , Southafrica

We will be enjoying free drinks at the venue, kindly sponsored by Delineate, until roughly 6pm.

Location: Hall 1, Building A , Golden Street , Southafrica