ASC/MRS Award for Best Technology Innovation and Effectiveness 2012

The ASC / MRS Award for Technology Innovation and Effectiveness 2012 was presented to Millward Brown and Affectiva for their joint entry of Link™ + Facial Coding. The Award was presented at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel on 10th December 2012.

Chair of the judging committee AJ Johnson presented the award to Graham Page and Sarah Walker of Millward Brown.

The other award finalists were Google for Google Consumer Surveys and QSR International for NVivo 10