ASC/MRS Award for Best Technology Innovation and Effectiveness 2016

The ASC is pleased to announce the winner of the 2016 Award: Datasmoothie

Datasmoothie is a platform that allows any user to easily create beautiful and interactive story-telling reports from multiple data sources. This intelligently designed software, which has been created with a mobile first approach, enables changes to be made to client reports in minimal time.

Chair of the judging committee AJ Johnson presented the award to Geir Freysson of Datasmoothie at the MRS Awards Dinner held at the Supernova, London on 5th December 2016.

The other finalist for the award was Reality Mine and the Coalition for Innovative Media Measurement (CIMM) for Youth Total Cross-Media Usage Measurement