ASC/MRS Award for Best Technology Innovation and Effectiveness 2015

2015 was an exciting year and the award submissions were of an extremely high quality with a diverse range of technologies.

The award was presented to Hall & Partners for their entry The Hub, an innovative and intuitive online environment to access and interrogate their brand and business story by combining data from traditional survey bases resources, as well as a variety of other channels such as social media, website analytics and media spend.

Chair of the judging committee AJ Johnson presented the award to Oliver Hayward of Hall & Partners at the MRS Awards Dinner held at the Supernova, London on 7th December 2015.

The other finalists were Digital MR Ltd for Listening247 – social media listening & analytics and E-Tabs Ltd for E-Tabs Graphique.

Event Schedule

The Hub offers clients an innovative and intuitive online environment to access and interrogate their brand and business story by combining data from traditional survey bases resources, as well as a variety of other channels such as social media, website analytics and media spend.

Location: Hall 1, Building A , Golden Street , Southafrica

The application of automated text analytics in MR has offered a tantalizing glimpse of what might be possible, but has, so far been of limited use and uptake. Listening247 uses innovative techniques, including Machine Learning, to deliver high quality analysis. More so than traditional approaches.

Location: Hall 1, Building A , Golden Street , Southafrica

E-Tabs have created a way to get traditional from tables to charts at breakneck speed, helping you to easily find and present the story buried within your research data. Graphique charting software is embedded within PowerPoint itself, meaning you are working in a familiar environment and avoiding messy and time-consuming copy/paste operations.

Location: Hall 1, Building A , Golden Street , Southafrica