ASC Online Series: Segmentation & Survey Data

The ASC’s online conference series are pre-recorded sessions, available to everyone, designed to share knowledge during this time.

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We’re looking forward Zsolt Takács and his team from DataExpert sharing their approach to using survey data for market segmentation.  DataExpert will present their process of principal component analysis, cluster analysis and discriminant analysis.  Discussing  some common challenges, how to overcome them, and their future aspirations.  Plenty of very useful take away knowledge for all.