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This double-bill session explores the growing field of text-networking analysis in relation to survey data and Market Research. Dmitry Paranyushkin (founder of Nodus Labs) focusses on technological knowledge share, and Ruva Mankola (Breaking Blue), provides a consultants eye-view on practical application. More info below…
Dmitry Paranyushkin (founder of Nodus Labs) showcases the technological side of using of text networking for analysing a market niche. Exploring how technology can be used to understand a market better and to discover the gaps.
Location: Hall 1, Building A , Golden Street , Southafrica
Ruva Mankola (Breaking Blue) provides a consultants’ view of applying the technique within Market Research projects. Sharing a case study on the topic – Actionable insights from text analytics: a researcher’s eye view. Professional experience and practical tips on how to engage clients with Text Networking Analysis.