Debate: “Automation in MR: Existential Threat or Great Opportunity?”

Event Schedule

The evening was chaired by Pat Molloy of the ASC.

Speaking broadly in favour of automation were Stephen Phillips,  CEO of ZappiStore and Jerome Sopocko, the founder of Askia.

And speaking broadly against we had Jon Puleston, VP of Innovation at Lightspeed Research and  Orlando Wood, Chief Innovation Officer of System 1 Group.

Whilst not sticking to the formal debate structure, the idea was to stimulate discussion over a few drinks and networking.

Is Automation/ AI/ Machine learning over-hyped?
Is it even relevant to Market Research?
Surely automated robots cannot take over creative/interpretive jobs in Market Research!
Surely they can and will!
What is the state of progress anyway ? Can we see any clear threats or opportunities yet?
Just because Google DeepMind can play “Go” really well, how is that relevant to MR? Or is it?
Which companies should we be watching?

There are just *some* of the really fascinating questions we looked at.

Location: Hall 1, Building A , Golden Street , Southafrica