Embracing the Social Media Revolution: Using New Technologies in the Research Process

The second generation of the internet is changing the ways people are living their lives with 40% of all time online now being spent on social media sites. The Market and opinion research industry is increasingly looking to embrace this revolution and many agencies and clients are benefiting from the opportunities it brings. The social web and associated digital technologies is making fundamental changes to our industry!
The one day conference showcased the progress our industry is making in this area and focused on the technology behind the phenomenon. Our industry is changing and it is vital that survey technology is well placed to deliver the technology we require to drive our research.

Key note speakers at the conference were Matt Rhodes of Fresh Minds, Ray Poynter of The Future Place and Bruce Daisley, Head of Sales for YouTube, UK.

Key topics included:

How is technology currently enhancing digital research? How has it been beneficial to clients and our research participants

  • The future of survey technology in a digital age and the role of traditional MR software suppliers
  • Practicalities and lessons learnt from implementing research 2.0 technology
  • Is the industry threatened by the democratization of digital technology?
  • What’s next? A fad or the beginning of a new research world?

(Website in development – papers & presentations to be uploaded soon!)