Guidance for Presenters

Information on this page:

  • What kind of event? Know the difference between the different kinds of events that ASC organises
  • Responding to a call for papers
  • Format for contributed papers (when a written paper is requested)
  • Format for presentations (relevant to all events)
  • Other important information, including using the internet in a presentation and our guidance on product promotion
  • Resources. Forms and other useful files to download

What kind of event?

The ASC typically runs two different types of conference:

  • One-day conferences:  These are on a single topic, and consist of a single stream of presentations. Speakers are asked to prepare and submit their presentation in slide form (e.g. PowerPoint, PDF) in advance. No written paper is required.
  • Two-day or ‘international’ conferences:  These take place every three to four years, and are on a broad range of topics, with a mix of plenary sessions from invited speakers, and contributed papers presented in themed parallel session . For these events, presenters are asked to prepare a full written paper, which will be peer reviewed by two members of the programme committee. These papers then form part of the published Proceedings of the event.  Presenters also need to prepare a separate presentation (e.g. in PowerPoint, PDF) , which is a summary of their paper.

Presenters are usually given 25 minutes in which to make their presentation, with a further 5-10 minutes for questions.

Responding to a “Call for Papers”: Abstracts/synopses

Here’s the link to download our synopsis form (MS Word), this is our preferred format for submitting proposals for papers.

When ASC issues a call for papers, we would like you to provide us with an abstract or synopsis in the first instance, so that the programme committee can judge whether the material you wish to present will make a significant contribution to the event being planned. As we receive more submissions than we are able to accommodate in any single meeting, we strongly advise that you follow these guidelines, in order to ensure the programme committee has as much information as possible in order to evaluate your submission.

Your synopsis should include:

  • A working or actual title
  • Names and corporate affiliations of all authors/presenters
  • An outline of the argument or case you wish to make, or the work you wish to present
  • If relevant:
    • An explanation of any experimentation you have undertaken
    • An outline of the results you have obtained which you will be presenting to support
    • Any software or technology which you will be demonstrating
  • Any learning obtained from the work your are presenting, or learning you will be able to share
  • Any conclusions or recommendations you are making
  • If relevant, any example references to other relevant published work

Please also include:

  • Short biography of the presenter or principal presenters
  • Details of any commercial relationship or interest in the subject by any presenter
  • Contact information for whoever is to be the principal contact (this information will not be published)

We suggest you use our Synopsis Form when writing and submitting your proposal, as this will help you to present all of the information requested, above.

Format for contributed papers when a written paper is requested

We only require a written paper for our two-day peer-reviewed events. A written paper is not required for a one-day conference.

As an author, we ask you to follow the conventions of scholarly journals such as the International Journal of Market Research or Public Opinion Quarterly in how you write your paper, as set out in this Example Paper (MS Word)

Your paper should start with an abstract, which summarises the key arguments and any findings or conclusions from the paper. Ideally, it should end with conclusions (and possibly recommendations). We encourage you to make reference to other relevant published articles in your paper, and to list these references at the end, as shown in the example paper.

If your proposal is accepted, you will be provided with a Word template to use for your paper, in order to achieve consistency in the formatting and presentation of papers within the published proceedings. You can download a recent example of a template for papers by following this link (MS Word).

Format for presentations

At the event, we will provide a Windows PC for presentation and we will load your presentation on to this device in advance. We are able to accept presentations in these formats:

  • Microsoft PowerPoint
  • PDF / Acrobat
  • Keynote*
  • Prezi (saved as a standalone Prezi executable)*
    * Please notify us if you wish to use these formats.

Other formats may be possible, if we are notified in advance.

Please download and follow these Speaker Guidelines (MS PPTX) in preparing your presentation. These contains practical guidance on putting together a presentation for any ASC conference. The file is best viewed in presentation mode.

Please be realistic about what you can present, and rehearse your presentation to ensure that it will not overrun the allotted time. If you wish to demonstrate any software, you will need to use your own laptop. You must discuss this in advance with your session chair or the conference programme chair.

We recommend you arrive early at the event in order to check that your presentation is rendering properly on the presenter’s PC, or attend the appropriate Speaker’s Rehearsal, if you have been advised of one.

See also our separate note, below on the using the internet when presenting.

Conference fees

Presenters are expected to send at least one delegate to present their paper at the conference, if their paper has been accepted. One conference place is offered at a reduced fee at our international or multi-day events.


ASC is committed to making knowledge and information freely available. Speakers and other contributors are asked by ASC to provide permission by completing this copyright release form, so that ASC is free to publish papers and presentations on its website, or in a print or online copy of the conference proceedings. We do not ask for transfer of copyright: ownership and all other proprietary rights over the material will remain with the presenter (or the presenters’ employer, if relevant). We may also make audio and video recordings and take still images of presentations and make these available to the public as well, which is also covered in the same copyright release form. We always give presenters the opportunity to make selective edits or request removal if any material to be published is confidential or the presenter does not have consent for it to be released to the public.

Other Important information:

Avoiding product promotion

ASC exists to encourage intra- and inter-professional learning and knowledge sharing. Submissions which are self-servingly commerical or self-promotional in their content or approach will be rejected.

Where a paper is proposed which is principally about software or technology developed by the presenter, the programme committee will wish to see evidence that the proposal:

  • is not merely a demonstration of the capabilities of the technology, but that it is a balanced and critical exploration of a topic that is relevant to one or more themes outlined in the call for papers, from the perspective of a specific technological solution
  • will make a significant contribution to the knowledge and understanding of the topic
  • is relevant to the field of market research, social research, survey methodology, national statistics etc.
  • ideally, presents not only what the software can do, but how this was achieved

ASC is always interested in understanding and presenting how any specific technology can inter-operate with other technologies either through the use of standards (e.g. Triple-S), open interfaces or open-source collaboration. Where possible, you should aim to include some considerations on inter-operability if you are making a technology-based submission.

Using the internet when presenting

While ASC will always aim to provide internet connectivity to presenters, this cannot be guaranteed. Even when connectivity is provided, there is still scope for it to be disrupted at the time of the presentation. Presenters should therefore make contingency plans to be able to present in the event that there is a communication failure as they are presenting. Presenters may wish to consider:

  • Installing a web server and the relevant software on a laptop, so that any demonstration is ‘self-contained’ and not dependent on an open Internet connection
  • Using screen capture software to record the online segments you wish to present
  • Providing a link so that delegates may view an online demonstration later, from their own connection

Some practical resources:

ASC Synopsis Form
Our preferred format for you to provide us with a proposal or synopsis for a paper or presentation when responding to a call for papers.

Speaker Guidelines
Practical suggestions and recommendations to speakers in PowerPoint format on how to make your presentation, how to design your slides, working out what needs to be said, communicating the message, do’s and dont’s and preparing the paperwork. (NB. we do not require a full written paper for the majority of one-day conferences, only a presentation.

Template for papers
A Microsoft Word template for laying out of papers in the desired format to ensure consistency of presentation.

Example paper
A Microsoft Word document containing an example of paper layout using the template.

Copyright Release form CR-1
Legal agreement which gives ASC limited permission to publish your work and distribute recordings of your presentation. All presenters should sign this and send it to the ASC prior to the event at which they are presenting.