Market and survey research has always operated on the principle of protecting participants’ privacy. In recent years the growth of social media has revealed an apparent willingness for people to forego their privacy and share much personal information. This information is being utilised by marketers in novel ways, at times impinging on traditional survey research.
This conference looked at people’s behaviour, attitudes and understanding of the privacy issues as well as the steps we need to take to protect that information to meet their expectations.
- Barry Ryan, Director of the Market Research Society’s Policy Unit on data protection obligations in market research surveys.
- Jane Frost CBE, Chief Executive of the Market Research Society on the Fair Data initiative.
- Randy Banks, ISER, University of Essex on the ISO27001 Information Security Standard and his experience of gaining accreditation for his organisation.
- Marion Oswald, Centre for Information Rights, Winchester University on trust, anonymisation and data sharing.
- Adam Joinson, Professor of Behavioural Change, University of the West of England (UWE) on research into privacy and the internet.
- Colin Strong, Managing Director at GfK NOP Business & Technology on how respondents value their data.
- Ian Barker, Head of Information Security at Ipsos MORI
Conference chair: Tim Macer, meaning ltd
(Website in development – papers & presentations to be uploaded soon!)