ASC/MRS Award for Technology Innovation & Effectiveness

The ASC/MRS Award for Technology Innovation and Effectiveness international award, first presented in 2003, is organised by the ASC in association with the MRS.

This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research.

The award is open to any individual, group of individuals or companies that consider the technology that he/she/they have developed meets the entry criteria described.

As the award also looks for technology effectiveness, it is important that the benefits of this technology can be demonstrated as having been attained in a real life research situation, in market research, opinion research or social research, and that the technology is applicable to other situations which will provide a wider or more lasting benefit.

An experienced panel of judges, appointed by the ASC and approved by the MRS, will determine the winner and the runners up.

Recent winners include:

  • Measure Protocol (2019) – Blockchain-powered marketplace for person-based data.
  • Kynetec (2018) – MyKynetec™, the online content delivery platform.
  • Lightspeed (2017) – QuestionArts Suite of Intelligent Survey Design