Chiara Vascotto is an Insights professional specialised in global qualitative research. Before setting up her own consultancy ten years ago, she worked for Flamingo and rdsi.
Chiara loves to solve complex strategic problems and strives to deliver both pragmatism and creativity in her work. She also has a special interest in ethnography, and in studies that need to identify powerful common threads across cultures (she is Britalian herself, and moderates in both languages). Her participant observation skills have helped clients go deeper and to understand how to move the audience, and the brand. Examples include NPDs in personal care, retail spaces and lifestyle brands. She has briefly lived and worked in Brazil, where she was also keynote speaker and the national Market Research Conference.
Outside research, Chiara is a keen student of creativity through writing and music. She has been dancing all her life and has no intention of stopping. She has performed as a non-professional with the Michael Clark Company, and Akram Khan.