Tim Macer

Tim is the founder of meaning ltd, a UK-based consulting company specialising in the application
of technology to market and opinion research. As a writer, Tim Macer contributes regularly to two
industry-respected magazines – Research in the UK and Quirk’s in the USA – on software and
technology, and has published numerous papers and articles on the subject. In 2006, Tim was
appointed Visiting Senior Fellow at the University of Southampton. He is a member of the editorial
advisory board for the International Journal of Market Research, a full member of MRS, serves on
the committee of the Association for Survey Computing (ASC). His work on a technology project
for the Internet bank Egg won the MRS Research Excellence and Effectiveness Best New
Thinking award in 2007. In 2008, with David F Birks, he jointly edited “Marketing Research:
Critical Perspectives”, a new four-volume anthology of definitive essays and papers on the
subject, published by Routledge.